Director, Marketing

EasyMarkit is looking for a hands-on, strategically-minded Director of Marketing to lead our marketing programs and continue to drive our growth. You will work closely with the other senior leaders at EasyMarkit to create and drive our overall marketing strategy for the business. Our Marketing team consists of talented and driven individuals who collaborate effectively to support the company’s mission and business needs. You will bring the direction and the expertise to level up our efforts!

What You’ll Do

  • Provide hands-on management of our marketing team, with clear expectations and direction/feedback on performance, goals, and objectives
  • Develop and implement customer acquisition strategy through an optimal multichannel marketing mix of owned, earned, and paid tools to maximize customer awareness and engagement
  • Strategic growth and implementation of tools including company website, social media channels, data analysis, budgets, PR strategy, social audience growth, SEO, content strategy, SEM, digital advertising, traditional advertising, and trade show strategy
  • Measure and analyze results and refine campaigns as needed based on data
  • Set weekly, monthly, quarterly objectives for the team and for marketing campaigns
  • Collaborate and interact with cross-functional teams to strengthen strategy, messaging, and positioning of EasyMarkit
  • Closely analyze performance metrics to drive business decisions

Who You Are

  • You will bring 8+ years of marketing experience, with a minimum of 4 years experience managing a team of marketers from various disciplines
  • You will have solid project management skills, including ownership, decision-making, relationship management, conflict resolution, and problem-solving skills
  • You have direct experience with rolling out strategic growth initiatives and vertical expansion aligning with company goals
  • You have a positive attitude, are open to feedback from all avenues, and are great at giving feedback to others
  • You have experience conducting market research identifying avenues for growth and business opportunities
  • You are excited to dig into our data to uncover trends and marketing opportunities
  • You have used all of the following to develop marketing campaign initiatives: SEO/SEM, data-driven PR, content, data analysis, lead generation techniques, acquisition
  • You enjoy keeping up-to-date on cutting-edge digital marketing and are a master of traditional marketing strategy and tactics
  • You will have exceptional communication skills (written and verbal)
  • You are results-focused and solution-oriented mindset
  • You are self-motivated, highly organized, and efficient

About EasyMarkit

We are a fun, collaborative, and hard-working team of innovative minds who genuinely enjoy spending time together. At EasyMarkit, our people come first. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail. Our employees are empowered daily to see how their work helps EasyMarkit achieve its goal of becoming North America’s #1 patient care service provider. Take a peek into our day to day and see our mission, vision and values in our EasyMarkit Culture Book!